Retail Roundup June 2024

June was all about dads and football in the grocery retail world!

From eye-catching in-store displays to viral digital campaigns, this month was packed with creative energy and clever marketing strategies.

Major retailers kicked off the month celebrating Father’s Day and quickly shifted focus to Euro 2024. Our very own Butterkist, Tyrrells, and KP Nuts branded bays at Sainsbury’s were a hit on social media proving that smart branding can create a buzz.

In a surprising twist, Waitrose jumped on the Taylor Swift bandwagon with witty memes and a viral video. Showing you should never underestimate a pop-culture moment for connecting with your customer, no matter what it is you’re selling.

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